Home » Uncategorized » Sprint Nextel Announce Unified Pricing Strategy and Mobile MP3 Downloads

Sprint Nextel Announce Unified Pricing Strategy and Mobile MP3 Downloads

Sprint Nextel Corp, born out of the recent mega merger between Sprint Corporation and Nextel Communications, is swiftly moving towards a unified marketing and pricing strategy. The new entity has emerged as the number three player in the US mobile services market after Sprint bought out Nextel for a staggering sum of $39 billion. They have begun their joint inning with impressive numbers – 44 million customers and a market value of nearly $80 billion.

In the first combined public presentation, the officials of Sprint Nextel Corporation confirmed that a unified pricing and marketing strategy has been chalked out which will become effective soon. As the cornerstone of this strategy, customers of both the companies will be offered the same service rate plans starting from early next month, this will also mark the operational launch of the new company. For the launch, the new company has planned an advertising blitz. According to Len Lauer, Chief Operating Officer of Sprint Nextel, “The launch of the company will be much bigger than what Sprint would have done on its own, or Nextel.” He, however, admitted that there would be pressure on the ad spending front in the first operational quarter but after that it will stabilize.

Meanwhile, Sprint Nextel has also planned to launch a mobile music download service that will be offered to its customers in the holiday season. The company intends to offer this service at a price slightly higher than the 99 cents a song we are used to with standard music download services. It may be close to the $2.00 per song mark, and will more then likely have DRM encryption so that you can only use it on your phone. More expensive, less rights, is this a smart move?

About Ritwik Sinha (Globus News Desk)

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.