The acquisitions drive of global CDMA major Qualcomm is moving on in full swing. Last week, it had taken over Flarion Technologies for a deal of $600 million and now it has announced acquiring British software firm Elata.

Through this new acquisition, which has been clinched at $57 million, Qualcomm intends to provide wireless providers new options to deliver media content to mobile phones. Qualcomm is a front ranking player in technology licenses and mobile phone chips. Privately held Elata software fits in Qualcomm’s scheme since the acquired British firm has expertise in helping operators manage and deliver content like ring tones and wallpaper for mobile phones.

Qualcomm’s announcement of its latest acquisition, however, did not help its scrip to register major upshot at the bourses in pre-market trading on Wednesday. Its shares moved up by 6 cents at $40.31 in pre-market trade on the Inet electronic brokerage system from their previous evenings close at $40.25 on NASDAQ.