ABC Targets Mobile Phone Viewers
Popular show information from ABC Television Network like “One Life to Live”, “All My Children”, and “Jimmy Kimmel Live” will soon be made available to the viewers on their mobile phones. The network has entered into an agreement with Proteus, a provider of mobile content that will facilitate viewers to personalize their mobile phones with premium content from ABC studios.
The network has formally announced its agreement with Proteus and according to Bruce Gersh, Senior Vice President, ABC, “The new suite of ABC mobile products we are developing with Proteus will provide innovative ways to deliver show-related mobile content.”
In the initial stages, the content offering to viewers would include ringtones, graphics and premium text messaging applications featuring ABC’s line up of daytime soaps, “Alias” and “Jimmy Kimmel Live.” This will facilitate ABC viewers to browse, preview, and order content. The content will be relayed to the mobile phones of the viewers via a web-based storefront promoted directly on ABC.com. At a later stage, the new partners plan to provide advanced downloadable content to the viewers; this will include video clips of the popular shows, games, as well as chat applications. The mobile content is presently available online at abc.com/mobile and after this deal, it will also be available for the viewers who place the order through ABC’ text messaging service.
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