AOL Mobile Tests New Search Technology

AOL announced today that they have expanded their mobile search service through a new partnership with InfoGin Ltd., a mobile technology provider based in Israel. InfoGin technology allows AOL surfers to deliver full web search results, whether the sites searched are WAP-enabled or not. Available as a public beta test, the AOL Mobile Search Services let users search the Web, comparison shop for products and access local listings from their mobile phones, smart phones and PDAs.

“At AOL, we are committed to providing people with easy access to the full range of information and services available on the Internet wherever they may go,” said Himesh Bhise, vice president and general manager, AOL Mobile, America Online, Inc. “That’s why we have ‘Right-Sized the Internet’ for mobile screens, giving users the power to search or shop for anything they need.”

In addition to improved compatibility, the new AOL Mobile Search includes search technology based on key phrases and words, shopping comparison, and one-click yellow pages that give users the option of calling directly or getting instant directions from MapQuest.

Interested in testing out the technology? Visit http://beta.aol.com for instructions on signing up for the beta test. To see AOL’s new Mobile Search Services from your Web-enabled devices, launch your mobile browser and type in mobile.aolsearch.com.


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