Sony Announces 3 New Phones, K750, K300, and J300

Sony Ericsson introduced three new phones today, with two of the models featuring cameras. Coincidently, Nokia also released three phones today, of which, two feature cameras; battle of the titans? Each of the phones are aimed at different user groups; high megapixel for the quality junkie, VGA resolution for the occasional snapper, and sleek and stylish for the fashion conscience.

“Nowadays 65% of Sony Ericsson’s consumers are choosing phones with cameras in them, which shows that there is significant demand for phones to be used as imaging tools,” says Jan Wäreby, Corporate Executive, Vice President and Head of Sales and Marketing of Sony Ericsson.

K750

The Sony Ericsson K750 phone will feature a 2 megapixel camera, Bluetooth, FM Radio, and digital audio playing. The camera itself is packed with features such as autofocus, 4x digital zoom, and red eye reduction. The device will come with 32MB internal memory but will include a Memory Stick Duo slot which can currently hold cards with capacities up to 2GB. The K750 will be available in black and silver and should hit the streets in Q2.

K300

The Sony Ericsson K300 is another camera phone aimed at providing users with picture capabilities but at an entry level price. The camera module will feature 4x digital zoom, VGA resolution, and QuickShare picture sharing program. 12MB onboard storage should hold up to 500 VGA images.

J300

The J300 is the only non-camera phone Ericsson today. This phone is also features an entry level price and is aimed at fashion conscious users due to its slim curvy design. The phone will feature a 3D gaming engine, multiple colors (pink, black, and white), and changeable Style-up colorful covers. The J300 will come with the game Rayman 3 which can be downloaded from Sony’s PlayNow service.

All phones should be available in the second quarter of 2005. Prices were not divulged.


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