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Americans Want Better Wireless

A report released by Strategy Analytics shows results of 1,000 American cell phone users surveyed across the US urging a need for improved connectivity and usability. The technology and products are out there, it just takes North America longer to catch on and adopt technologies from over seas.

Fifty-four percent of those surveyed want cordless headsets, while fifty percent want access to push-to-talk (PTT) connectivity, and over one-third would prefer improved personal information management (PIM) capabilities.

Eddie Tapiero, Wireless Device Strategies analyst and author of the report, comments, “Users are interested in true wireless connectivity, and they want it effortlessly. They want to connect with friends, family and colleagues using both wireless headsets and PTT. In addition, users would like the ability to synchronize calendars and scheduling applications and to connect to work resources without the need of base stations or wire lines. Current technologies, like Bluetooth and Wi-Fi, allow handsets to improve connectivity, thus we are likely to see OTA applications becoming more popular over the next couple of years.”

Chris Ambrosio, Director of the Wireless Devices Strategies service, notes, “There is a strong pocket of interest and enthusiasm for increased levels of removable storage on mobile devices: interest in camera phone capability has doubled over the last year. Additionally, there is a strong positive correlation between the imaging segment, the nascent music and media segment and the desire for removable memory.”

Other key findings of the report include: 22 percent of all users are interested in Bluetooth technology; only 13 percent of users are interested in QWERTY keypads, while only 1-in-10 see value in video or music applications or games; interest in multimedia and productivity applications will be driven by “Business Pragmatists,” “Technophiles” and “Digital Youth,” while “Traditionalists” and “Followers” –which make up over half of the market — will prove a challenge for operators to migrate beyond SMS.

About Fabrizio Pilato

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