Sorrent, Inc. announced today it’s multi-year partnerships with both Nickelodeon and Spike TV. The plans are to bring mobile entertainment to all ages with the release of everGirl branded applications along with Ren and Stimpy branded games.
Spike TV, the first network for men, already has Ren and Stimpy Pinball which is available currently on Sprint PCS phones. This highly addictive, fast paced, pinball game is sure to be available on more networks and phones soon. “Ren & Stimpy’s special brand of humor has kept fans laughing for years,” said Ray Schaaf, president of publishing at Sorrent. “The license from Spike TV is a perfect fit for today’s mobile gamer; entertaining, easy-to-pick-up and nearly impossible-to-put-down.”
Nickelodeon, celebrating its 25th anniversary this year, is number one in children’s entertainment and plans to release the everGirl application for mobile phones by the back to school season. This application integrates a website, pop music and a customized line of apparel and accessories to create a healthy lifestyle brand that allows teen girls to explore who they are and what the want to become. This announcement comes on the heels of the amazingly successful launch of everGirl.com, the brands website, which boasts over one million unique visitors in its first month and more than 550,000 registered users.
“Our partnership with Sorrent supports Nickelodeon Enterprises’ goal of creating original properties that reflect kids’ individual interests, and making those properties available to kids wherever they are — be it TV, online or on the go,” said Paul Jelinek, vice president, new business development, Nickelodeon Online. “Wireless is a critical component in reaching the youth generation, and bringing everGirl to mobile audiences is essential in further integrating the brand into kids’ and teens’ everyday lives.”
“This mobile generation has a unique and intimate relationship with their phone that goes beyond ring tones and casual gaming to a true extension of their personality, community and lifestyle.” said Jill Braff, vice president of marketing, Sorrent. Both these ventures are planned to be the flag ships in a multi-year worldwide marketing campaign that all parties involved hope with be both profitable to all three companies as well as entertaining and rewarding to their customers.