Ricoh launches the 28mm Caplio RX

Ricoh is extremely pleased to announce the release of the Caplio RX, a slim wide-angle 28mm digital camera that commands the world’s fastest shutter response and quick start-up time while delivering outstanding image quality and user-friendly functionality at a price well within reach to consumers.

The Caplio RX is quicker, slimmer, lighter and even easier to use than its wide-angle lens predecessor the Caplio G4wide, which made its debut in September of 2003. Relentless in their pursuit to build faster and more versatile digital cameras, the Caplio RX marks a tremendous leap forward for the Ricoh organization.

Caplio RX’s 28mm-100mm (35mm film camera equivalent format) wide zoom has a marvelous 75-degree angle of view – compared with just 62 degrees on conventional 35mm digital cameras. Consumers can take much improved landscape images, group photos and a host of other wide-angle opportunities that preserve more information onto a single image than the limited range of 35mm cameras.

Built with incredible speed, the Caplio RX boasts the world’s fastest shutter response time at only 0.12 seconds and extremely quick start-up time clocked at a mere 0.9 seconds – an impressive 50% improvement from the Caplio G4wide’s 1.8sec start-up ability. Occasions such as when a newborn baby shows off that tiny little smile or a rare antique car that happens to go whizzing by, owners of the Caplio RX can feel confident in capturing images of these precious moments in time. Too often conventional digital cameras disappoint consumers with their slow shutter response and start-up times – this latest digital camera from Ricoh certainly appears to have put an end to these problems.

The Caplio RX is also extremely portable and comfortable to hold. Weighing in at just 170 grams** and only 29mm thick, its sleek and curvy aluminum-alloy body feels nice in hand and fits perfectly in a shirt pocket. The Caplio RX’s stunning picture-taking abilities abound with a robust 3.24-megapixel CCD that includes a vastly improved image processor ensuring colours look sharper and cleaner even in large printed formats. Furthermore, its 3.6x optical plus 3.4x digital zoom delivers an outstanding combination of 12.2x zoom giving photographers plenty of opportunity to zoom into the tiniest details within any image.

Continuing to lead the field with its macro mode abilities, Ricoh’s Caplio RX takes gorgeous 1cm macros that bring out the very finest of sparkling jewelry and beautiful blooming flowers. Users can even operate a flash at a mere 9cm from objects without any whiteout effect.

“Clearly we have come a very long way in our digital camera making history. The release of the Caplio RX makes us all here at Ricoh extremely proud,” beams Mr. Katsunori Nakata, the General Manager of Ricoh’s Marketing Office. ”The Caplio RX is an absolute pleasure to operate. With it consumers have the shooting flexibility of a 28mm wide angle lens, the world’s fastest shutter response time of just 0.12 seconds, a 3.24 megapixel CCD that delivers amazingly clear photos and on top of that it’s as slim as a typical mobile phone and can shoot over four hundred photos on a single charge.


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