Philips Key010 and Key019 Win CES Innovations Awards

The Consumer Electronics Association (CEA) recognized Philips Electronics‘ leadership in innovation and design by awarding the company 21 2004 Innovation Awards – more than any other consumer electronics company – for the annual Consumer Electronics Show (CES).

Philips’ KEY010, 128 MB Digital Camera Key Ring, and the KEY019, were recognized as “Best of Innovations” for the show. A panel of prominent industry designers, engineers and journalists judge the Innovation Awards based on user value, aesthetics, contributions to the quality of life, as well as innovative qualities of the products entered.

“It is an honor to be recognized for 21 Innovation Awards as well as two ‘Best of Innovations’ awards,” said Des Power, Senior Vice President, General Manager Regional Business Management and Marketing, Philips Consumer Electronics, North America. “Continuing a heritage featuring 100,000 patents and more than 10,000 inventions, these awards demonstrate Philips’ continued commitment to providing consumers with sophisticated designs incorporating the latest innovative technologies.”

Philips won Innovation Awards in nine categories this year including: accessories, audio, computer hardware, digital imaging, eco design, home appliances, integrated home systems, satellite systems and video.

Building upon the highly successful 64 MB Digital Camera Key Ring, Philips KEY010 features extended usage with 128 MB of memory providing consumers with storage for more than 300 digital images.

Sporting a sleek magnesium casing, the highly portable and wearable Key Ring enables consumers to never miss another photo opportunity. Featuring one button operation, the KEY010 offers consumers 2.0 mega pixel images, ensuring users have results with a clear picture quality to pass along to family and friends. By removing the cap at the end of the product, consumers can quickly connect the Key Ring to their PCs USB port and transfer images and data files instantly with no software required.

Enabling consumers to capture special memories in a convenient, fun manner, the new KEY019 features 24 minutes of continuous MPEG4 video recording. The KEY019 includes status LEDs to indicate operation status, allowing users to quickly determine if the unit is on, charging, recording or transferring data. A micro-display allows users to accurately frame the subject for capturing digital pictures or video and view or playback results. Upon determining the product status, users can then transfer files to and from a personal computer (PC) via a direct USB connection, enabling easy viewing and sharing. The KEY019 includes a five-key remote control for trouble-free playback.

Approximately the size of a lipstick container, the KEY019 is the smallest camcorder/camera device and offers the user the ultimate in portability. The KEY019 serves as a digital camera, MP3 player and data storage device, in addition to its camcorder functionality. At 2.0 mega pixels, consumers can use the Key Ring to snap hundreds of memories – anytime, anywhere. Operation of the KEY019 is simple with its one button control, direct USB plug and play and direct battery recharge through the USB. For added convenience, the Key Ring allows users to carry data files with them for easy transfer. Whether sharing special or milestone moments with distant friends, working on projects at various computers or staging an impromptu performance with pals, the KEY019 provides consumers with the portability to captivate the moment wherever they go. The KEY019, available at retail in May, will have a suggested retail price of $249.00 and will be featured in the April issue of Popular Mechanics.


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