First GSM/GPRS LG Phone in Canada; LG 4010

LG Electronics Canada Inc. and Rogers AT&T Wireless, Canada’s leading wireless communications service provider, today announced an agreement that will make LG wireless phones available to customers of Rogers AT&T Wireless on its coast-to-coast GSM/GPRS network.

“Rogers AT&T Wireless is pleased to offer the first ever LG GSM/GPRS handset to Canadians with the introduction of the new LG 4010 flip phone,” said Karen Webb, Vice President, Product Management, Rogers AT&T Wireless. “Known for their stylish design and desirable price point, LG phones further Rogers AT&T Wireless’ broad selection for all tastes and needs, and ultimately our competitive edge.”

The LG 4010 is the first of several phones from LG Electronics that will be made available to Rogers AT&T Wireless customers. It will operate exclusively on the Rogers AT&T Wireless GSM/GPRS network in Canada, providing high quality digital voice communications. The LG 4010 is dual band 850/1900MHz and features an ultra-light and super thin clamshell design, appealing to customers who want to express themselves with quality, style and functionality. The LG 4010 has impressive features including a 4-level grey scale screen, icon-based menu, downloadable ring tunes, direct access to web browser and enhanced speakers.

“We’re excited to be starting a new relationship with Rogers AT&T Wireless with the launch of this new phone,” said David Philp, Vice President of Sales and Marketing, LG Canada. “The new LG 4010 is a solid foundation on which to build a long term partnership, and the Rogers AT&T Wireless network, which is the only truly national GSM network in Canada, will give us significant traction in the future.”

The LG 4010 is commercially available now through Rogers AT&T Wireless retail stores, authorized Rogers AT&T Wireless dealers and through www.rogers.com for a special holiday price of $29.99 with a two-year service agreement.


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