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Walt Disney launches Disney Mobile

NORTH HOLLYWOOD, California — Walt Disney Internet Group (WDIG) today launched its first comprehensive consumer Internet site devoted to its wireless content offerings (www.disneymobile.com). The site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations. It can be accessed directly from the homepage of Disney.com, the number one family entertainment site that attracted 14.4 million unique visitors in November.

Samsung Telecommunications America (Samsung) is the exclusively featured handset provider on DisneyMobile.com.

“We’ve seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers’ marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers,” said Larry Shapiro, executive vice president of business development and operations for WDIG. “We know that many wireless subscribers turn to the Internet for information on specific content. Through Disney.com, one of the most highly trafficked sites on the Internet, we can help introduce our customers to this new form of Disney entertainment.”

In recent research conducted by WDIG, more than half of the respondents surveyed ranked carrier websites as their primary source of mobile content information.

The site offers Disney Mobile information on the latest downloadable content for mobile phones, including games, graphics, ring tones, and Disney mobile greeting cards. In each section of the site, consumers can view product descriptions, content demonstrations and information on carriers that offer the content, as well as information detailing where to find the content within each carrier’s menu system. The games section will also provide information on how to play individual games. Content may also be viewed by individual Disney character or property. For example, graphics from Disney/Pixar’s “Finding Nemo” can be found in the graphics section or on a “Finding Nemo” aggregate page.

Shortly after launch, the site will allow Sprint wireless subscribers to enter their phone number and send a message, directly to their PCS Vision phone, which includes a link to the requested Disney game. By accessing the link via the handset, subscribers can review the game and easily purchase it via their handset, if they choose to do so.

As the exclusive advertised handset manufacturer for Disneymobile.com, Samsung will have a significant presence on many pages within Disney’s mobile phone center, which offers information on Samsung’s digital camera phones and other handsets and prominently features Samsung via online advertising and promotions. Additionally, Samsung will coordinate product sweepstakes on Disneymobile.com offering its latest wireless phones as prizes.

As part of its outreach to wireless handset users, Disney will work with Samsung to provide content of popular Disney characters to the manufacturer’s customer base. In the near future, Disney content will be available on Samsung’s entertainment Web site, Samsung Fun Club, at http://mobile.samsungusa.com.

“Mobile entertainment is experiencing tremendous growth in the U.S. Samsung’s association with Disney reinforces our commitment to developing innovative products, including advanced handsets that serve as entertainment devices, and our dedication to creating relationships with content providers,” said Peter Skarzynski, senior vice president of wireless terminals, Samsung.

WDIG entered the mobile content market in 1999 with some of the first informational, text-based content services in the U.S. The following year, WDIG partnered with NTT DoCoMo on iMode in Japan to introduce the widely recognized Disney-i service including Disney branded graphics, ring tones, games and utilities. Today, Disney Mobile is the number one premium mobile content provider in Japan and is a leading global content provider, with services available in 21 markets with 34 mobile carriers around the world.

About Fabrizio Pilato

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