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RIM BlackBerry 7730 Tri-Band Handheld Available in Europe

WATERLOO, Ontario — Research In Motion today unveiled the new BlackBerry 7730 Wireless Handheld for mobile professionals in Europe. The BlackBerry 7730 features a large, bright, color screen, supports worldwide international roaming on GSM/GPRS networks and delivers email, phone, SMS, browser and organizer applications. The new, Java-based BlackBerry 7730 is available today for corporate customers in the United Kingdom through O2. Details on pricing and roaming services are available from O2.

“In addition to the phone and email, many of our corporate customers use their BlackBerry handheld to wirelessly access the Internet and a variety of corporate data applications on their company Intranet,” said Mike Lazaridis, President and Co-CEO at Research In Motion. “The high-resolution color screen and the large display make the BlackBerry 7730 ideal for business users that need access to corporate applications while out of the office.”

Laurence Alexander, Products Director O2 UK said: “We are delighted to offer our customers the latest BlackBerry handheld from RIM. We were the first mobile operator to bring BlackBerry to Europe and it has proved to be a great success. Our relationship with Research In Motion continues to go from strength to strength. This latest announcement is a great example of how we are working together to bring our customers a wide range of data solutions to meet a variety of business needs. The O2 portfolio now includes a range of monochrome and color BlackBerry handhelds at prices to suit all.”

Adam Oliver from BT’s Chief Information Officer’s Team is one of the first customers to trial the new BlackBerry 7730 and is preparing to roll it out within BT. He says: “We currently deploy around 2,500 BlackBerry handhelds across the organization and have always found the benefits to be dramatic. BlackBerry fits in perfectly with BT’s ethos, which is to achieve an agile business and a flexible lifestyle.”

“The BlackBerry 7730 keeps all the best elements of earlier BlackBerry handhelds, like the superb infrastructure and easy, intuitive interface, but adds exciting new possibilities through the color screen. We are considering new applications enabled by the high resolution color screen, such as mapping and other graphics for engineers in the field, who would normally be reliant on laptops,” Oliver continued. “The transition to the BlackBerry 7730 is absolutely painless and the fact that BlackBerry has retained a similar design for the hardware means that training needs are minimal. As ever with BlackBerry, the BlackBerry 7730 allows me to worry about business while BlackBerry worries about connectivity.”

Introducing the BlackBerry 7730 Wireless Handheld:

• Ideal for mobile professionals who want to manage all of their corporate data and communications from a single, integrated handheld.

• A high-resolution color screen that supports over 65,000 colors while maintaining superior battery life.

• Cradle-free wireless email synchronization.

• Integrated email attachment viewing that enables users to read important email attachments from their BlackBerry handheld (including: Microsoft(R) Word, Excel, PowerPoint, PDF, WordPerfect, ASCII).

• Support for international roaming (on 900/1800/1900 MHz GSM/GPRS networks) that enable mobile professionals to use one handheld while travelling with no need to change their phone number or email addresses.

• A push-based wireless architecture that delivers messages automatically.

• A wireless extension to existing email accounts including Microsoft(R) Exchange or IBM Lotus(R) Domino(TM) email accounts.

• An easy-to-use ‘thumb-typing’ keyboard and navigation trackwheel for sending and receiving email and SMS messages on the go.

• Backlit screen and keyboard for easy reading and typing during day or night.

• 16 MB flash memory plus 2 MB SRAM, rechargeable/removable lithium battery and Universal Serial Bus (USB) connectivity for quick battery charging.

• A pocket-sized, lightweight and ergonomic handheld design, with an embedded RIM wireless modem and internal high performance antenna.

(i) Check with carrier for GSM/GPRS roaming services

About Fabrizio Pilato

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