Lexar has entered the MP3 market today with a new addition to their JumpDrive product family. The JumpDrive Music is a flash storage device/MP3 Player combo device. Lexar did not release any information on battery life however it will run on a single AAA battery. The 128MB product is slated to cost $89.99 and the 256MB version is expected to sell for $159.99. Lexar isn’t the only one claiming their device does more then just play MP3s, the Dell DJ 15GB MP3 player does all that with plenty of room left for only $259.
See press release below.
Lexar Media Expands USB Flashdrive Portfolio with JumpDrive™ Music
Company Leverages Core Technology to Deliver an Enhanced USB Flashdrive with MP3 Player Capabilities
FREMONT, CA, October 27, 2003 — Lexar Media, Inc. (NASDAQ: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today introduced JumpDrive™ Music, a portable USB flash storage device which enables people to easily store, carry and transfer data files, while also serving as a full-featured MP3 player. JumpDrive Music, Lexar Media’s first JumpDrive with MP3 player capability, furthers the company’s well-established position as a leader in the USB flashdrive media category by delivering reliable storage capacity for mobile computer users, while satisfying the growing number of consumers seeking a portable digital music solution..
“JumpDrive Music is a natural extension of our popular JumpDrive USB flashdrive products,” said Dave Klenske, director of product marketing, Lexar Media. “Since entering this category Lexar Media has satisfied different audiences with highly sought after features including high-speed capability and security software. JumpDrive Music will appeal to active people who desire storage capacity for all of their valuable information including music.”
JumpDrive Music will be available in 128MB and 256MB capacities and can store approximately two to four hours of high quality music, or the data equivalent of 88 or 176 floppy disks, respectively. Affordably priced at $89.99 and $159.99, JumpDrive Music is ideal for students and mobile professionals who have the need to transport valuable document files, but also enjoy traveling with their favorite music. The USB connection and compact size allow users to quickly download personalized music selections to enjoy throughout the day.
JumpDrive Music includes a host of MP3 player features to enhance the user’s experience, including an easy-to-use single navigation button for accessing all player controls, an equalizer and an easy to read backlit LCD display. JumpDrive supports MP3 and WMA, the most popular digital audio formats on the market today.
JumpDrive Music will be available at retail locations nationwide in November 2003, and includes one AAA battery, earbud headphones, a lanyard and a USB cable for quick and easy connection to a PC or Macintosh. JumpDrive Music is compatible with Windows 2000/Me/XP, Mac OS X and Mac OS 9 operating systems, with no drivers required.
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