Sony Next to Develop Intel Processor Powered PDAs and Cell Phones

SANTA CLARA, Calif. and NEW YORK – Intel Corporation and Sony Music Entertainment today announced they will work together to enable users to access music, images, videos and other Sony Music Entertainment content on powerful, Intel-based cellular phones and PDAs.

Together, the companies will optimize Sony Music Entertainment’s mobile applications, services and content for mobile devices running the Intel Personal Internet Client Architecture (Intel PCA) – providing users with PC-quality digital music and video on their cell phones. The two companies also plan to co-develop future applications and services for Intel-based phones, including applications that will enable consumers to use PC-based multimedia content on their cell phones.

“Music, and music videos in particular, promise to be among the most exciting applications for mobile devices,” said Ron Smith, senior vice president and general manager of Intel’s Wireless Communications and Computing Group. “Through this collaboration, users will be able to take Sony Music’s premium entertainment content with them anywhere and be able to enjoy a quality experience.”

“Sony Music Entertainment’s work with Intel promises to deliver the rich, multimedia applications that consumers expect on their phones,” said Philip Wiser, chief technology officer, Sony Music Entertainment. “We’re excited about working together to create products and services that take advantage of the advanced video, audio and 3D animation capabilities supported by the Intel PCA architecture. By optimizing our products for this powerful platform, we expect to enable a very compelling end user experience for Sony Music’s mobile applications, services and content.”

Intel and Sony Music Entertainment will work with cell phone makers and wireless carriers to make Sony Music’s mobile applications and services available on Intel PCA-based phones on advanced wireless networks around the world. The Sony Music portfolio of mobile products and services enables wireless carriers to offer subscribers a variety of personalized services including the ability to download and experience images, ring tones, music videos and other music entertainment services. For phone makers, collaborations such as this enable exciting device and content bundles and provide an opportunity to showcase new and improved phone capabilities to customers.

The initial products from the collaboration are expected to be available through carriers and handset makers in 2004.


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