By Andrew Backover, USA TODAY — “Come Nov. 24, the U.S. cell phone industry will lose the one thing that insulated it from true competition.
In what could be the biggest event in the industry’s 20-year history, a new rule will let consumers keep their cell phone numbers if they switch carriers.
For 154 million U.S. cell phone customers, that will end the pain of changing phone numbers on business cards, in ads or in address books of family, friends and co-workers. Consumers say losing a familiar cell phone number is a major reason they stick with a provider, even through poor service.”
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