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Iomega Miniature 1.5 Gigabyte Removable Storage Technology Unveiled

Iomega Corporation, recently announced a new 1.5 GB digital capture technology (DCT) platform designed for a new generation of digital entertainment products, including camcorders and portable video players, as well as portable PCs and smart handheld devices.

Working samples of Iomega’s new breakthrough DCT drive and fully rewritable cartridge are now being evaluated by a select group of premier OEMs. The DCT cartridge, which is about the size of a half-dollar coin, weighs only 9 grams and employs a rugged stainless steel cartridge designed to protect important digital content from data loss, enabling truly mobile digital devices. Iomega’s DCT platform partners include Fuji Photo Film Co. (Fujifilm), Ltd., Citizen Watch Co., Ltd. (Citizen), and Texas Instruments (TI). Iomega is working with other innovative companies with the goal to integrate DCT technology into their future products, and is progressing on a DCT development timeline that would enable potential OEMs to bring DCT-integrated products to market in the second quarter of 2004.

“Existing portable storage solutions in today’s consumer electronics products are too expensive, too slow, too fragile, or too power hungry for the coming generation of mobile devices,” said Werner Heid, president and CEO, Iomega Corporation. “Iomega’s exciting new DCT platform is different. It is being designed to offer the industry a low-cost drive with high capacity in a convenient form factor. It is a product designer’s dream because it can provide high capacity, rugged, shock resistant storage at low power consumption for small portable devices such as next generation camcorders, personal video recorders and tablet PCs.”

DCT Technology Alliances
Iomega’s DCT platform incorporates key enabling technologies from leading companies including Fujifilm, Citizen and TI. Such enabling technologies include a new magneto-resistive (MR) drive head design developed by Iomega and NANOCUBIC™ magnetic media coating technology developed by Fujifilm.

Toshio Kawamata, general manager, Technical Division, Recording Media Products Division, Fuji Photo Film Co., Ltd., said, “The media will provide potential recording capacity of up to 6Gb/square inch by applying Fujifilm’s new NANOCUBIC technology, which will be about 10 times higher in recording density than magnetic disks that are currently available. Fujifilm is looking forward to the presentation of this high density recording media through the introduction of Iomega’s DCT platform.”

Toshihiko Nakai, senior general manager, Information and Communication, Products Division, Citizen Watch Co., Ltd., manufacturer of the credit-card sized drive, commented: “Consumers want lower power consumption for long battery life; they want higher data transfer rates for exciting new digital video applications; and they want higher data capacity for a new cross-platform media standard. DCT delivers on all counts.”

Doug Rasor, vice president of strategic marketing, TI, said, “TI is excited to be working with Iomega to drive its new DCT technology. We are looking forward to augmenting DCT with TI’s real-time digital signal processing solutions to bring richer content, higher resolution and longer battery life to consumers.”

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