World’s First Bluetooth Tracking System

Press Release: Tracking technology specialist BlueTags has announced that its revolutionary Bluetooth tracking system is to be installed at Aalborg ZOO. The installation will be the first of its kind in the world, and BlueTags’ first, but several other ZOOs and amusement parks are interested in offering this innovative solution to their visitors. The tracking system provides amusement parks and Zoo gardens with the opportunity to make their visitors feel safe knowing that no member of their group or family will get lost or wander off.

How it works
Bluetooth/Wlan access points are installed throughout the ZOO. At the entrance, parents rent BlueTags’ BodyTag BTBT002 for their children and register the required information along with contact details. They receive an SMS to their mobile phone with a code to be used when making inquiries about the location of the individual child. The parent simply sends an SMS with the specific SMS code and, through the tracking software and the SMS gateway, a response comes back with information about the child’s location.

Director of Aalborg ZOO, Henning Julin: “We are very excited about the possibilities that the BlueTags tracking system provides and we are proud to be the first in the world to offer a Bluetooth tracking solution to our visitors and their children. I see an enormous amount of potential in the system and have already presented it at a European ZOO congress, where it was very well received. In November I will be introducing the system at the Zoological Gardens World Congress in San Diego, USA where I expect many of my international colleagues to receive this tracking solution for children with open arms.”

Managing Director at BlueTags, Jens Ole Oestergaard adds: Earlier this year BlueTags announced that our main focus would be on providing tracking systems to heighten security at ZOOs and amusement parks worldwide and this decision has proven itself right. Our system holds great potential and we look forward to providing many other parks and gardens with the ability to keep their visitors safer and more relaxed.”

BlueTags’ BodyTag BTBT002, which is part of the installation, has recently been Bluetooth qualified, meaning that it complies with the Bluetooth standards set forth by the Bluetooth Qualification Program.


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