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NTT DoCoMo to Embed Macromedia Flash Technology into i-mode Service

Japanese mobile phone operator NTT DoCoMo, Inc. and U.S. software maker Macromedia, Inc. announced that the two companies have reached an agreement to jointly deliver Flash™ technology to , DoCoMo’s proprietary 2G/3G mobile Internet platform, in Japan. The technology will be embedded into the new i-mode handsets, starting with the 505i series, which is scheduled for release later this year.

“NTT DoCoMo is pleased to be able to implement Macromedia Flash technology into the i-mode service,” said Takeshi Natsuno, Managing Director of i-mode Planning Department at DoCoMo. “Because content providers are already familiar with Macromedia’s widely-used Internet technology for developing web content and applications, we expect dynamic new content to be created for the i-mode service, which will further enhance the mobile-internet user experience.”

By incorporating Macromedia Flash in its i-mode service, DoCoMo will provide
i-mode users with access to a much broader range of rich content and applications.

Easy-to-use graphical interfaces will allow users to simply click on one screen to go directly to specific information, eliminating the need to navigate through multi-layered menus.

“With more than 98 percent penetration, Macromedia Flash has become a staple on the Internet because it has enabled memorable customer experiences that have delivered true business results,” said Rob Burgess, Chairman and CEO, Macromedia. “Working with leaders like DoCoMo, we are now setting the standard for amazing mobile experiences which bring relevant, engaging information to consumers no matter where they are.”

The agreement was finalized with the signing of a license agreement between DoCoMo and Macromedia Nederlands B.V., a wholly owned subsidiary of the U.S. parent company.

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