Sprint and Sanyo Introduce America’s First Built-in Camera Phone

Point, shoot, click and call: this and more is possible with the PCS Phone by Sanyo 5300 – America’s first wireless phone with a built-in camera, unveiled today by Sprint and Sanyo. The PCS Phone by Sanyo 5300 combines the functionality of a digital camera with the clear calls of a PCS Phone enabling Sprint wireless customers to instantly shoot, view and share photos nationwide in addition to making crystal clear calls on the PCS enhanced nationwide network. The 5300 is designed to support the PCS VisionSM applications and services, including downloadable Java-based games, animated ringers and screen savers. Sprint, which operates the largest all-digital, nationwide PCS network and Sanyo will offer the PCS Phone by Sanyo 5300 to customers nationwide in November for a suggested retail price of $399.99.

“Leave it to Sprint to be the first carrier to bring the camera-phone to the U.S. market,” said Tony Henning, senior analyst with Future Image, responsible for the WIRE executive information service that focuses exclusively on wireless imaging. “We’ve watched with envy as the Japanese and Korean markets have been flooded with camera-phone models while there are none here at home. Sprint and Sanyo have rectified that situation with what appears to be a top-notch camera-phone.”

The PCS Phone by Sanyo 5300 offers a VGA digital camera (640 x 480) with digital zoom, portrait flash and Vision-enabled wireless voice and data communications capabilities. The 2.1-inch internal color screen supports 65,536 colors and provides a vibrant, multi-dimensional experience when viewing photos, screen savers, animated ringers and games. The external Caller ID screen offers the convenience of quickly identifying an incoming call through the number or through one of six color selections and Photo-Caller ID.

“Sprint and Sanyo continue to set industry standards for advanced wireless phones. Together, we launched America’s first color-screen phone, the thinnest phone and now the first embedded camera phone in the U.S.,” said John Garcia, senior vice president for sales and distribution for the PCS division of Sprint. ” This complements Sprint’s long-standing tradition of industry firsts – including its standing as the first and only carrier to launch advanced, third-generation services, PCS Vision services, nationwide. The 5300 is the latest device in the line-up of Vision-enabled PCS Phones to deliver the promise of wireless you can see and hear and will clearly change the way customers communicate nationwide.”

“Sanyo is proud to be the first wireless phone manufacturer to deliver a built-in camera phone to the U.S. market,” said Atsushi Kodera, group vice president, general manager of Sanyo Fisher Company’s Communications/Information Technology Division. “The Sprint/Sanyo partnership will continue to delight and amaze consumers with the multi-featured 5300, a phone that makes it easy to point, shoot and share a digital picture virtually anywhere and anytime.”

Specific product features of the 5300 include:

Built-in Camera:

  • Camera built-in, with flash: VGA 310,000 Pixels
  • Camera Resolution: High (VGA: 640 x 480), Med (QVGA: 320 x 240), Low (QQVGA: 160 X 120)
  • Options: Flash (On/Off), Self-timer (10 sec, 5 sec, Off)
  • Brightness (Auto, Manual-9 steps)
  • White Balance (Auto, Sunny, Cloudy, Tungsten, Fluorescent, Manual-9 steps)
  • Color Tone (Antique, Black & White, Negative)
  • Quality (Fine, Normal)
  • Adjustable Shutter Volume (Loud, Soft, Off)
  • Zoom: X4 (when QVGA), X4 and X16 (when QQVGA)
  • Flash: Flash by high-luminance LED is most effective when the object is about 2 or 3 feet from the handset
    Photo Enhancement Options:

  • Upload/Share: Captured photo can be shared with family and friends, and can be uploaded to Pictures account at PCS Vision Pictures web site, www.pictures.sprintpcs.com.
  • Assign Photo: Captured photo can be assigned for Incoming Calls, Screen Saver and Phone Book entries.
  • Online Pictures: Access the PCS Vision Pictures web site to manage and view online photo albums.
    PCS Phone:

  • Dual Band/ Tri Mode PCS Phone
  • WAP 2.0 Browser
  • Java TM ready
  • GPS-enabled for future emergency and location-based services
  • Weight: 4.13 oz
  • Dimensions: 3.7″ x 1.9″ x 1.1″
  • Expected battery Life: The 5300 will come packaged with a standard battery and an extended battery providing 2.7 hours talk and 10.4 days standby and 3.8 hours talk and 15 days standby, respectively.
  • Main LCD: 65,536-color, 2.1 inch TFT half-permeable type
  • External LCD: 65,536-color, 1 inch STN half-permeable type
  • Built-in Answering Machine: Allows the user to listen in as the caller leaves a message; in addition the user is able to answer the call anytime while the caller leaves their message.
  • Multiple Language: Supports voice and text prompts in English and Spanish.
  • Calculator, World Clock, Game

    PCS Vision from Sprint is available when using this phone. The service allows customers to browse the Internet wirelessly with speeds comparable to a home computer’s dial-up connection; check personal and corporate e-mail; download polyphonic ringers and full-color, graphically-rich games and screen savers; and take and receive pictures on select Vision-enabled PCS Phones.

    The PCS Phone by Sanyo 5300 specifically supports the following PCS Vision applications:

    Pictures
    - Capture, view and instantly send images wirelessly using the PCS Phone by Sanyo 5300.

    Web
    -PCS Vision provides an improved Web experience with downloads, icons and full-color graphic versions of popular Internet sites.

    Games
    – PCS Vision enables Sprint and its development partners to move the wireless game experience from the text-based games of today to graphically rich, full-color brand name games on Vision-enabled PCS Phones using the Java 2 platform, Micro Edition (J2METM).

    Ringers
    - Sprint was the first to offer polyphonic ringtones and now, with Vision-enabled PCS Phones from Sprint, users can express even more personality with hundreds of unique downloadable ringers, including the latest music releases, showtunes and sound effects that can be assigned to specific numbers in the address book.

    Messaging
    - PCS Vision makes wireless messaging services from Sprint an extension of the desktop experience with fully functioning Web-based PCS Mail, PCS Short Mail, Wireless Chat and Messaging Fun games.

    Screen Savers
    - PCS Vision allows customers to personalize their wireless service by wirelessly downloading screen savers right from their phone, many featuring synchronized animation.


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