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Panasonic Launches its First Sirius Satellite Radio Receiver

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Panasonic today announced the launch of its first Sirius Satellite Radio receiver products. Beginning this month, consumers can buy a universal adaptor kit, model CR-SRF100, that connects to most car audio systems through an existing FM tuner, enabling those vehicles with an FM radio to receive Sirius 100 channel audio entertainment service from Sirius. The Panasonic universal adaptor kit consists of a Vacuum Fluorescent Display (VFD) controller/FM modulator and die cast receiver unit.

The CR-SRF100 will be available to Panasonic aftermarket retailers and specialty markets such as marine, RV and large truck. The unit has a manufacturer’s suggested retail price (MSRP) of $229.99.

Panasonic also plans to introduce its new CR-SRT100 receiver in January, 2003. This receiver will be compatible with a full line of 2003 Panasonic Sirius-ready mobile head units. The company has announced an MSRP of $159.99 for this model.

Sirius Satellite Radio (www.sirius.com) currently broadcasts 100 channels of digital quality radio throughout the continental United States for a monthly subscription fee of $12.95. Sirius delivers 60 original channels of completely commercial-free music in virtually every genre, and 40 world-class sports, news and entertainment channels.

“Sirius is proud to be associated with Panasonic, one of the world’s leading consumer electronics brands, to launch the next generation of mobile entertainment,” said Joseph P. Clayton, President and CEO of Sirius, who has also had more than 25 years of marketing, operations and sales experience in the consumer electronics business. “Panasonic has the product expertise, marketing power, and distribution in both the auto sound aftermarket and in the original automotive equipment business, to help bring Sirius to a wide audience.”

“This first Panasonic Sirius receiver exemplifies Panasonic’s commitment to bring consumers the latest technological innovations,” said Rob Lopez, national marketing manager for Panasonic’s Car Audio Group. “We are excited about marketing products that combine our expertise in audio technology with Sirius’ innovative programming and outstanding audio fidelity. Once consumers listen to Sirius on a Panasonic system, it will be hard to go back to regular radio.” Lopez confirmed that Panasonic plans to further expand its Sirius product line in the near future.

The Panasonic CR-SRF100 controller/modulator features:

– Large, 16-character, 2-line dot matrix display panel

– Easy-to-read scrolling text display that shows channel, program category, song title, artist name

– 18 programmable preset channels

– Search by channel, music genre or by favorite presets

– Rotary knob for quick, easy access to 100 channels of digital entertainment

– Adjustable FM frequency from controller (10 selectable frequencies on the go)

– ESN display mode

– Dimmer mode

– Gate Lock Design (discrete switching system prevents signal loss and RF interference)

– SST (Super Shield Technology) ensures a true audio signal in a harsh RF environment

The new CR-SRT100 Sirius Satellite Radio Receiver, expected in January, offers a direct interface for full compatibility with Sirius-ready mobile head units. It features an integrated design with dual layer PC board and discrete topography. A Chamber Circuit Design (CCD) prevents cross-talk between the circuits, while SST (Superior Shield Technology) minimizes RF interference (i.e. AM/FM, cellular, etc.) and helps deliver amazing sound quality.

The receiver also includes FAKRA RF antenna connectors for easy connection and stunningly clear reception from a compatible antenna (not included). A cast aluminum chassis Thermal Management System (TMS) maintains optimum performance without the need for a fan-based cooling system, which might produce unwanted noise in the audio signal.

The unit has a small footprint, making it easy to mount in a number of places such as under the dash or the seat, behind the glove box or in the trunk. Integrated mounting brackets add to its ease-of-installation. A 2-channel preamp audio output (2 volts, 600 ohms) facilitates easy connection to the RF modulator or radios that provide an Aux-in feature.

The Panasonic CR-SRF100 and CR-SRT1000 Sirius receivers are designed, engineered and manufactured by Matsushita Industrial Corporation of U.S.A., a Peachtree City, Georgia subsidiary of Matsushita Communication Industrial Co., Ltd.

About Fabrizio Pilato

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