It is not often that something can get one third better, yet stay the same size. Digital cameras, it seems are different and Nikon have proved the point with the Coolpix announced today as a four million pixel update to the sell-out three million Coolpix 885.
For the few members of the public who are not familiar with the famous names in photography, the Nikon Coolpix 4300 is a compact, solid-looking digital camera with a purposeful large-diameter zoom lens. For those familiar with the Nikon brand, the Coolpix 4300 offers assured image quality through the 3x zoom Nikkor optics and the same digital works that has made professional Nikons the choice of the world’s press. This heritage means easy operation rather than complexity and even novices will find the controls intuitive. An Auto mode provides point and shoot for the digital beginner or simply when time is limited. For the more adventurous, a total of 12 scene modes set up the camera for specific photographic occasions such as beach/snow, sunset, close up and portrait.
As might be expected from a Nikon there’s ample opportunity to take things further with control over aperture and shutter, and of course a host of “digital only” features such as Best Shot Selector for reducing camera shake, controllable white balance to take into account different lighting and a noise reduction system for exceptionally clear long-exposure shots at night. The bright clear monitor screen serves as a complement to the optical viewfinder and also delivers instant review of results.
The Coolpix 4300 is delivered with Nikon’s own camera software that transfers all images to a computer with just one button press and then turns the computer into a photo album at home or, on the web with Nikon Fotoshare. For ultimate convenience, the Coolpix 4300 also includes rechargeable battery and charger as standard.
Aimed at the discerning digital buyer the Coolpix 4300 brings the benefits of digital supported by the security of the Nikon name and allows novice and expert alike to enjoy digital pictures and picture-taking.
Nikon Coolpix 4300 Feature Highlights
Stunningly Crisp, Colorful Images
The 3x optical Zoom-Nikkor lens, offering a focal range of 8-24mm (equivalent to 38-114mm in 35mm  format), and 4.0 million effective pixels combine to give you sharp, vivid images in living color – from breathtaking open landscapes to fabulous close-up photography.
Take Great Pictures Easily – in Virtually any Situation
Start up your digital photography with the COOLPIX 4300′s Auto mode and then progress to the 12 programmed Scene Modes. The camera automatically makes adjustments for your choice of specific situations such as Portrait, Landscape, Sunset and Party/Indoor, letting you easily turn great scenes into memorable photographs. There’s also Manual mode, which gives you control over exposure value and various settings.
Designed for Portability and Comfort
The COOLPIX 4300′s compact, lightweight design makes for a camera that goes anywhere. Its smooth, friendly contours offer a secure, comfortable grip with a modern look. And the clear, sensible ergonomics make all buttons and controls easily accessible.
The COOLPIX 4300 makes transferring images from your camera to your computer one-button easy, letting you share them with family and friends sooner – via e-mail or a website. The supplied Nikon View 5 software turns your computer into the most versatile photo album ever, and the camera’s Small Picture function enables the creation of a reduced-size copy within the camera, making images easier to e-mail.
Nikon Coolpix 4300 Major Features
5-Area Multi Autofocus for versatile photo composition
Shutter speeds from 1/1000 to 8 sec.
Macro shooting at minimum distance of 4cm (1.6 in.)
Auto and Manual exposure control modes
12 Scene Modes – choose from 12 different “scenes” (Portrait, Party/Indoor, Night Portrait, Beach/Snow, Landscape, Sunset, Night Landscape, Museum, Fireworks Show, Close Up, Copy and Back Light)
Best Shot Selector (BSS) automatically chooses the best shot in continuous mode
Versatile white balance settings and White Balance Bracketing
Noise Reduction mode for extended-time exposures
Movies (up to 35 sec.)
Quick Review button to review images and keep/delete, without interrupting shooting
Transfer button for one-touch upload of pictures data to a computer
Small Picture function creates a small-size duplicate for rapid e-mailing
Longer battery life of approx. 90 min. with Rechargeable Li-ion Battery EN-EL1
Plug-and-play USB interface for smooth connection to a computer (USB Mass Storage Class or PTP)
Compatible with Nikon Telephoto, Wideangle and Fisheye Converter Lenses, and Slide Copy Adapter (requires optional Step Down Ring Lens Adapter UR-E4)
All-in-one package provides everything you need to get started immediately, including Lens Cap, Hand Strap, Video Cable, 16MB CompactFlash™ Card, USB Cable UC-E1, Rechargeable Li-ion Battery EN-EL1, Battery Charger MH-53, Nikon View 5 CD-ROM image management software