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Credit Cards Get a Face Lift to Lure New Customers

Discover® Card is making a big move, bringing its trademark benefits – the Cashback Bonus® award, no annual fee, and special Cardmember offers – out of the wallet. The Discover 2GOSM Card (patents pending), the first card of its kind in the credit card industry, has a unique, compact shape and is housed in a protective case that easily attaches to a key chain, belt or money clip.

The Discover 2GO Card provides the ultimate convenience to Cardmembers by offering a handy new way to access their Discover Card Accounts. It shares the same Account number, credit limit and expiration date as the Cardmember’s existing Discover Card, but allows greater flexibility. No longer will people have to take their wallets along in their gym bags, beach totes or briefcases – Discover 2GO is the perfect card for today’s busy lifestyles.

“We’re bringing Discover Card out of people’s wallets and putting all of its benefits at their fingertips,” said David W. Nelms, president and chief operating officer of Discover Financial Services, Inc. “When Discover Card was launched, we were the only major credit card company to offer a no annual fee product and a cash reward program. Now, with the launch of the Discover 2GO Card, we are once again changing the industry and, at the same time, providing unprecedented convenience to our Cardmembers.”

After a year long pilot, the Discover 2GO Card is now launching in select Midwest markets, with national availability this summer. For more information on the Discover 2GO Card, visit www.Discover2go.com. To request a Discover 2GO Card, call 1-800-DISCOVER.

About Dave Conabree

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