Siemens And Rogers AT&T Wireless Team Up To Market Innovative Wireless

Siemens Canada Limited and Rogers AT&T Wireless today announced a new agreement to jointly market the Siemens S40, a global mobile phone in Canada. This partnership is part of Siemens aggressive push in the Canadian wireless market since its entry in early November 2001. The Siemens S40 will be available to customers through Rogers AT&T Wireless’ authorized dealer and retail locations across Canada or by visiting the Rogers AT&T Wireless website at www.rogers.com.

“Rogers AT&T Wireless is pleased to join forces with Siemens to launch the S40 in Canada,” said Rob Bruce, Executive Vice President and Chief Marketing Officer, Rogers AT&T Wireless. “Our partnership with Siemens is yet another step by Rogers AT&T Wireless to continually deliver a new level of wireless products and services that exceed the demands of our customers.”

“With Rogers AT&T Wireless completing the installation of its new GSM/GPRS network to provide advanced wireless services from coast-to-coast, this partnership is a key milestone for Siemens in our plans to be a leader in the Canadian mobile market,” said Andreas Mueller-Schubert, Vice President, Information and Communication Division, Siemens Canada Limited. “We look forward to working with industry leaders such as Rogers AT&T Wireless to bring unique wireless devices to Canada.”

About the Siemens S40 mobile phone

The S40 is a triband Global System for Mobile Communications (GSM) mobile phone featuring exceptional performance, high-end functionality, and a stunning design that includes a galvanized silver face, a blue illuminated display, and a transparent blue housing. Triband GSM mobile phones will work with more than 400 operators in 179 countries/areas of the globe, making the S40 one of only a half-dozen such phones in the world. The S40 is capable of synchronizing with Microsoft Outlooktm calendar, address book, and notes by direct cable or via IrDA connection to the PC.

Features and Benefits

Weighing only 3.4 ounces, the S40 is one of the smallest and lightest mobile phones in its class. The thin Lithium Ion (Li-Ion) battery lasts for up to 260 hours*, with a talk time of up to 6 hours*. The phone comes with a travel charger, Lithium-Ion battery, and CD-ROM with synchronization software.

Key features include:

* World-ranging triband flexibility (GSM at 900 MHz, 1800 MHz, and 1900 MHz)
* Internet access and browsing capable
* Microsoft Outlook* synchronization of calendar and address book
* Small and light (weighs only 3.4 oz.)
* Full-featured address book (up to 1,000 entries)
* Full-graphic gray scale display with blue backlight
* Infrared (IrDA) wireless connection to PCs and PDAs
* Intelligent typing T9* keystroke recognition technology speeds messaging
* Silent alert function
* Built-in data and fax modem
* Voice and conversation memo functionality (up to 5 minutes)


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