Kodak EasyShare DX4900 Digital Camera Named Best in Class

Eastman Kodak Company announced that the new Kodak EasyShare DX4900 Zoom Digital Camera was named best point-and-shoot digital camera in its price range at the 2002 Photo Marketing Association (PMA) Annual International Convention & Trade Show, the largest annual industry event. This new 4.0 Megapixel (MP) digital camera will be available in stores in March at a suggested retail price of $399.

The DX4900 is part of the award-winning Kodak EasyShare system, the recognized industry standard for ease-of-use that allows consumers to transfer, print and e-mail pictures with one-touch simplicity. The award was bestowed on the DX4900, which competed against cameras from leading manufacturers priced from $300 to $499, by the Digital Imaging Marketing Association (DIMA) following the 6th Annual DIMA Digital Camera Shoot-Out, in which show attendees choose the winners by voting on unidentified camera entrants based on color accuracy and image and print quality.

“The recognition of the EasyShare DX4900 in this prestigious, independent test reinforces the EasyShare system as the industry standard for great prints and ease-of-use,” said Willy Shih, president of Kodak’s Digital & Applied Imaging division. “The system combines the best in image science and technology to offer consumers the easiest way to get high-quality prints in virtually any size, while still providing flexibility for consumers to be creative with their photography.”

It’s All About the Print

The new EasyShare DX4900 has been developed by Kodak to make it easy to get quality prints from a digital camera, overcoming one of the major frustrations consumers have in entering digital photography. With the DX4900, consumers can produce posters with the sharpness and clarity of smaller prints.

Shih added, “Our customers don’t want complicated steps to get great pictures, so we’ve utilized high technology to solve their real problems, while making the DX4900 truly easy to use.”

The EasyShare DX4900 enables consumers to make sharper, larger prints from 4″ x 6″ up to 20″ x 30″ poster size because it combines true 4.0 MP resolution with Kodak’s high quality all-glass aspherical lenses and Kodak color science technology for the best image quality. Kodak has also added enhanced 6X Zoom, a combination of the 2X optical zoom with Kodak’s new 3X Advanced Digital Zoom technology that together deliver outstanding edge sharpness and brightness. The EasyShare DX4900 lets users choose between an automatic mode for point-and-shoot ease and a host of creative modes for more control.

The Kodak EasyShare system includes the Kodak Picture Software that allows customers to print high quality pictures at home on their inkjet printers. The software’s One Touch to Better Pictures feature color-matches the image and changes the printer driver settings to ensure the best prints possible on Kodak Premium and Ultima Picture Paper all at the touch of one button. In addition to printing at home, the software offers users an easy path to obtain prints via the Internet.

Kodak Image Technology Meets Ease of Use

The EasyShare DX4900 uses Kodak color science technology, comprising of a new set of patented imaging algorithms, which deliver image quality that rivals traditional photography. This technology includes advanced white balance and exposure processing that ensures pictures taken in virtually any situation are of outstanding quality, resulting in no orange or green casts from improper lighting, and virtually no poorly exposed pictures. Kodak’s color science technology relies on more than 120 years of Kodak’s ongoing research and development to produce vibrant, rich, consistent colors with true flesh tone reproduction, sharpness and contrast.

The DX4900′s Advanced Digital Zoom is a Kodak patented technology, which employs a unique one-step interpolation and edge-sharpening algorithm to deliver sharper, higher quality prints up to 5″x 7″, even at full digital zoom.

Creative Control

The feature-rich EasyShare DX4900 also offers a host of creative controls for consumers looking for more flexibility or the opportunity to experiment. The camera includes: three sharpness modes normal, sharp for landscapes and soft for portraits; color, sepia and black and DX4900 white color modes; manual focus for landscapes or close-ups; burst mode for high speed sequence shooting; 10 manual exposure time settings including long shutter speeds for night time photography; and three metering modes for different lighting conditions.

Shoot. Touch. Share.

Because it is part of the Kodak EasyShare system, the EasyShare DX4900 is compatible with the Kodak EasyShare camera dock, making it simple to move pictures from the camera to a computer by automatically uploading images with the press of a button. The Kodak camera dock quickly recharges the camera’s battery during picture transfer, keeping the camera always ready for use.


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