AMD today announced two new mobile processors primed with industry-leading features, the mobile AMD Athlon 4 targeted for the performance space, and the new mobile AMD Duron processor for value-conscious buyers. Both processors deliver performance that is the highest in the mobile PC industry for their respective market segments.
Compaq Computer Corporation has also announced the availability of a 1GHz AMD Athlon 4 processor in its Compaq Presario 1200 notebook series.
The mobile AMD Athlon 4 processor and the new mobile AMD Duron processor each feature the innovative AMD PowerNow! technology, which provides up to 30 percent more battery life without compromising performance.
“AMD is establishing itself in the mobile market with compelling offerings for both performance and value mobile computing,” said Dirk Meyer, group vice president, Computation Products Group, AMD. “Our new mobile AMD Athlon 4 and new mobile AMD Duron processors have been designed with features specific to the mobile market, and like all of our processors, are designed to support existing Socket A platform architecture. Socket A is synonymous with stability and reliability, and provides a cost-effective migration to the latest technology for both commercial and consumer users.”
“Our AMD PowerNow! technology for notebooks blasts past the competition’s battery power management implementation by using a sophisticated technology to save power and increase performance,” said Pat Moorhead, vice president of desktop and mobile marketing for AMD’s Computation Products Group. “AMD PowerNow! technology not only enables notebooks to run cooler and quieter, but also it offers extended battery life and up to 50 percent more performance than competitive systems running on batteries. And our newest products, the mobile AMD Athlon 4 and new mobile AMD Duron processors, offer smoother, richer and more lifelike images, more precise digital audio and an enriched Web experience, thanks to our new 3DNow! Professional technology.”
“Higher-performance notebooks can return both a longer useful life and greater productivity to their users, and can deliver real value to users who would otherwise require a desktop,” said Martin Reynolds, research fellow at Gartner Dataquest. “Thermal management and battery life are also critical attributes that, to hit the mainstream market, must not be compromised.”
Compaq Computer Corporation will offer notebooks powered by the mobile AMD Athlon 4 processor immediately through retail configure-to-order kiosks, the Compaq Web site, and a toll-free number. Compaq plans to offer models featuring the new mobile AMD Duron processor later in the year.
“HP was among the first PC manufacturers to support and incorporate AMD’s processors into our computing solutions,” said Hilary Glann, worldwide marketing director, HP Mobile Computing Division. “The introduction of AMD’s newest mobile processors will offer notebook PC customers a broader range of value and performance options for their anytime, anywhere mobile computing needs.”
Home Shopping Network debuted notebook computers featuring the 1GHz mobile AMD Athlon 4 processor in the Compaq Presario series on Saturday, May 12.
“We were excited to offer everyone their first opportunity to purchase the new AMD Athlon 4 processor combined with the battery-saving AMD PowerNow! technology and other exciting mobile computing features,” said Jeff Taraschi, executive vice president of Merchandising for HSN.