Olympus Introduces the Camedia D-510 Point and Shoot

Olympus America Inc., the world leader in film and filmless photography, today introduced the Camedia D-510 Zoom, an Auto Focus 3X Optical/9X Digital Zoom digital camera with a 1.8-inch color LCD monitor. The D-510 Zoom replaces Olympus’ highly successful D-490 Zoom. Offering a sleek metallic silver body, reduced size and unsurpassed ease-of-use, the D-510 Zoom features a maximum resolution of 1600 x 1200 pixels, a 2.1-megapixel interlaced CMY CCD, a QuickTime™ Movie mode and USB AutoConnect technology for fast and “no software needed” image downloads.

The D-510 Zoom delivers high quality images through its 3X Optical Zoom f2.8 – f4.4Lens, providing the equivalent of a 35mm – 105mm lens in 35mm photography. Its optical zoom is further enhanced by a seamless 9X Digital Telephoto Zoom capability, extending the camera’s effective zoom range to 315mm. “Seamless” means the D-510 Zoom automatically switches to digital zoom when the camera reaches its optical range limit, so users don’t have to program multiple time-consuming steps or menus and miss the action in the process.

Extremely versatile, the D-510 Zoom not only offers a choice of four preset resolution levels, but the ability to record full motion video as well. The D-510 Zoom’s standard QuickTime Movie Mode records up to 66 seconds of full motion video with sound at 15 frames per second on a standard 8MB SmartMedia card, making it the perfect choice for users producing webcasts and e-mailing short videos.

In addition to the maximum 1600 x 1200 resolution for photo-quality prints up to 8″ x 10″, users may also select from 1280 x 960, 1024 x 768 and 640 x 480 settings to best match desired image quality and file sizes to the intended application. Even at the lowest resolution setting, the D-510 Zoom delivers superior picture quality for e-mailing photos or posting images on the web.

“The D-510 Zoom is ideal for the consumer who wants an easy to use, high quality 2.1-megapixel point-and-shoot digital camera, but doesn’t want to break the bank buying it,” explains John Knaur, Digital Product Manager, Olympus Consumer Products Group. “For the experienced amateur digital photographer, the D-510 Zoom has all the qualities that make it perfect for travel, hobby or even everyday use. It’s small, versatile and very user-friendly. At this price point, Olympus expects the D-510 Zoom to pick up where the D-490 Zoom left off.”

For fast and simple downloading, the D-510 Zoom features USB AutoConnect technology. The Olympus USB AutoConnect feature allows users to plug the camera directly into any USB-configured computer. No drivers or additional software are required for PCs running the latest operating systems including Windows® 2000, Windows Me and Mac OS™ 8.6 and higher—these computers will mount and recognize the D-510 Zoom automatically. This eliminates the need to restart the system, so image viewing, downloading and printing can be performed immediately upon connection (card readers are also available for non-USB equipped PCs).

The D-510 Zoom delivers photo-quality images up to 8″ x 10″. SmartMedia cards may also be inserted directly into one of Olympus’ P Series dye sublimation printers for high quality prints up to 8″ x 10″. The D-510 Zoom supports the DCF file naming format and the Digital Print Order Format (DPOF) standard for adding data to images and tagging specific photographs to print to DPOF-compatible printers.

The large 1.8″ LCD display allows for enhanced playback and viewing options, including 4-, 9- or 16-frame Index Display Mode, Single Frame Display with 1.5X, 2.0X, 2.5X and 3.0X Zoom Inspection, plus sequential image scrolling. The LCD monitor also serves as the camera’s control panel, with an easy to use jog dial and arrow keys to select modes and settings.

Other new features of the new Camedia D-510 Zoom include:
TTL digital ESP metering, plus spot metering.
Automatic ISO setting plus user-selectable 100, 200 and 400 ISO for low light conditions.
Built-in pop-up flash with Auto, Red-eye Reduction, Off, Fill-in, Slow synchronization (1st Curtain) plus Slow synchronization (1st Curtain) with Red-eye Reduction flash modes.
Auto White Balance plus Daylight, Overcast, Tungsten and Fluorescent light settings.
Programmed Auto Exposure, manual compensation possible in +/-2.0 EV in 0.5 EV steps.
Sequential shooting at 1.8 frames per second (max. 5 frames in HQ).


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