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Iomega Introduces New 1GB Microdrive

Iomega Corporation, a global leader in data management solutions, today announced the availability of the Iomega 1GB Microdrive miniature hard drive. The new drive brings increased capacity, improved low-power operation and improved shock tolerance to the Microdrive storage solutions available to Iomega customers.

Iomega announced its Microdrive line with the introduction of the Iomega 340MB Microdrive in November of 2000. Iomega’s Microdrive, based on IBM’s world-class hard drive technology, is the world’s smallest hard drive for digital cameras, laptops, audio players and consumer handheld devices. With Microdrive storage, large files such as photos, presentations and digital audio files are easily and inexpensively captured, saved and shared. Fast transfer speeds and easy plug-and-play operation between compatible devices give the Microdrive added flexibility.

“Iomega continues its move toward offering a complete menu of removable storage solutions, and the addition of the new Iomega 1GB Microdrive is another positive step,” said Doug Collier, senior vice president, marketing and product management, Iomega Corporation. “Whether it’s saving spreadsheets, presentations, digital images or music, Iomega provides a number of solutions to satisfy customers’ needs with capacities ranging from 40MB to 20GB. We are making it easy as well as affordable for consumers to save and share their digital lives.”

The Iomega-branded Microdrive is currently available in two capacities: 340MB ($239.95 U.S. retail) and 1GB ($489.95 U.S. retail). Bundles for both the 340MB and the 1GB that include Type II PC Card adapter are available for an additional $10. Both drives, available to Iomega resellers and for purchase on iomegadirect.com, are supported by Iomega’s award-winning customer support team. As an added value, Iomega will bundle the 1GB Microdrive with Iomega’s QuikSync software for automatic on-the-fly backup.

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