A new band of radio is hitting the dial. Today, Sony introduced its XM Satellite Radio Receiver DRN-XM01, the first and only unit that can accept up to 100 satellite broadcast channels of digital quality music, news, sports, talk and children’s audio programming not only in the car, but also in the home and office.
Sony’s sleek, silver plug-n-play receiver measures 5.1″ x 4″ x 2.5″ and is about the size of a roll of toilet paper (just kidding). CD Walkman. It comes bundled with a docking cradle, small antenna, remote control and other mounting accessories for self or custom installation on in a vehicle e’s center console or within a home entertainment system. It slides easily in and out of its cradle, making transport between car, home and office simple and effortless.
“With American’s listening to more than 20 hours of radio per week, our unit is perfect for listeners who spend a lot of time traveling from home to office and want crystal clear sound, and consistent programming and music,” said Ron Boire, president of Sony Electronics Personal Mobile Electronics Company. “And, with the consumer lifestyle being more hectic and mobile than ever, we offer a variety of bundle options perfect for listeners to who want to enjoy their music on their termswhen and where they want.”
Sony’s receiver has a two-line, blue backlit LCD designed for low light visibility situations. The LCD displays a 20-character summary of the current program choice including station identification, song title, name of artist and music genre. Sony’s Jog DialÔ navigator allows listeners to search and locate a station quickly by scrolling through 100 channels and simply pressing down to make a selection. Five stations can be preset through either the Jog Dial or a wireless remote control.
Consumers purchasing the Sony product will receive a vast variety of original programming and music services with fewer commercials from XM Satellite Radio of Washington D.C. XM Satellite Radio service and Sony’s DRN-XM01 unit will be available this summer. XM subscription costs are estimated to be less than $10 per month.
“We are delighted to be redefining radio with Sony, the leading portable audio manufacturer,” said Hugh Panero, president and CEO of XM Satellite Radio. “Sony’s transportable receiver extends our digital radio programming from the car into the home, so consumers can enjoy programming when and where they want.” which is pivotal to the growth of our business.”
XM Satellite Radio will use two Boeing 702 satellites, one of the most powerful commercial satellites ever manufactured, to transmit radio programming nationwide with the maximum signal and system reliability. Program content providers include USA Today, the nation’s largest selling newspaper; CNNfn; The Financial Network; CNN/Sports Illustrated; CNN en Espanol; Black Entertainment Television and Radio One; Bloomberg News Radio.
Sony’s XM Satellite Radio Receiver will be available in custom and self-installation car and home bundles along with option kits at the following estimated prices: Custom Installation Car Bundle, $399; Self-Installation Car Bundle, $299; Home Bundle, $299; Home/Office Kit (for those who bought car bundle), $129; and Car Kit (for those who bought home bundle), $129.
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