E*TRADE Launches Integrated Brokerage and Banking Solution on RIM Wireless Handhelds
E*TRADE Group, Inc. (NYSE: ET – news) today announced the addition of RIM Wireless Handhelds from Research In Motion Limited (RIM) (Nasdaq: RIMM – news; Toronto: RIM – news) to the array of web-enabled devices through which customers can access the #1-rated Mobile E*TRADE wireless offering (USA Today, 10/9/2000). E*TRADE is the first and only online financial services company to offer an integrated wireless brokerage and banking service across all three major platforms — browser-enabled phones, Palm OS PDAs and now RIM Wireless Handhelds — providing customers with “on-the-go” access to real-time financial information.
“The addition of RIM Wireless Handhelds meets the demanding needs of our most active investors, which according to a recent Jupiter Research report, is the group that expresses the greatest interest in trading stocks over wireless devices today,” said Jim Safka, vice president of global product marketing, E*TRADE Group, Inc. “With wireless data subscriber numbers expected to increase to approximately 175 million by 2004 in the U.S. alone, E*TRADE is well positioned to reach a new generation of wireless digerati. Our goal is to empower the wireless generation by getting E*TRADE out of the box, and into their lives.”
With an easy-to-use QWERTY keyboard and an “Always On, Always Connected®” network connection, the RIM Wireless Handheld is an ideal platform for E*TRADE customers who require real-time, “on-the-go” access to their personal finances. Users can access E*TRADE MarketFlash(SM) for quick access to real-time quotes, news and market updates, or log on to Mobile E*TRADE for wireless access to their E*TRADE Securities, Incorporated brokerage and E*TRADE Bank accounts(1).
“We are pleased to work with E*TRADE to extend the benefits of Mobile E*TRADE to our customers,” said David Werezak, VP Marketing at Research In Motion. “Mobile E*TRADE on RIM Wireless Handhelds meets growing customer demands for secure, wireless access to their brokerage, banking and trading accounts.”