SanDisk, Zoran to Develop MPEG-4 Technology for Digital Cameras
SanDisk Corporation and Zoran Corporation announced today that they will partner to accelerate the development of MPEG-4 capable digital cameras, flash memory cards and standards.
Under a memorandum of understanding signed by both firms, Zoran will integrate new MPEG-4 technologies and other features into its highly successful COACH (Camera On a Chip) processor with SanDisks technical support, marketing inputs and partial funding. Both companies will collaborate in adding MPEG-4 technology to digital camera systems and flash memory. The new chip will be optimized to work in future digital cameras that use MultiMediaCards, Secure Digital flash memory cards, CompactFlash* cards and TriFlash components produced by SanDisk.
Products resulting from the partnership will be designed to work with new MPEG-4 compression technology for adding compressed video clips into future digital cameras. MPEG-4 is expected to become a major audio-imaging-video compression standard that can be incorporated into digital cameras, PCs and mobile phones. Availability of digital cameras that incorporate the new chip is currently projected for the second half of next year. Zoran will sell the MPEG-4 enabled COACH chips, while SanDisk will provide the Secure Digital flash memory cards and MultiMediaCards.
The announcement was made at the annual Photo Marketing Association (PMA) trade show where SanDisk (Booth 3137) and Zoran (Booth X1) will display and demonstrate products.
SanDisk Corporation, a supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
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