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Vocus Launches First Wireless Application for Public Relations Industry

Vocus, Inc., a leading provider of Web-based software for public relations management, today unveiled the first wireless application allowing PR professionals to manage their public relations activities anytime from anywhere in the world with a standard personal digital assistant (PDA) device and a wireless account.

This allows Vocus Public Relations users to immediately respond to press inquiries, review all PR-related activities, as well as coordinate comprehensive media campaigns.

While the Vocus Public Relations product has been in use by corporations such as Career Builder, Lowe’s Home Improvement Warehouse, Subaru of America, Inc. and Glaxo Wellcome, Inc., the wireless application provides PR professionals with the software and information they need without being tied to a desktop.

Vocus clients are already preparing to adopt this new technology to help them in their jobs.

“The Vocus Public Relations software product has significantly streamlined our operations while consistently providing us with the most up-to-date information,” said Barry Lawrence, director of corporate communications, CareerBuilder, Inc., the leading career network on the Web.

“We are excited to use the wireless product, which will give us the flexibility to access our data from anywhere. You don’t have to be at the office, or even at a laptop. It’s the smartest technology yet.”

Vocus Public Relations Wireless software allows clients to create and manage news releases; targeted media distribution lists; post information to their Web-based newsrooms; research editorial calendars as well as review past interactions, profiles, contact data and coverage.

“With tight media deadlines and continuous demand for news, companies cannot delay in proactively addressing critical situations and timely media opportunities. The wireless application gives PR professionals the ability to accomplish their goals, regardless of their location–whether it be offsite with a client, traveling, or at home on the weekend,” said Rick Rudman, CEO and co-founder of Vocus.

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